The Bureau ofPoetic Leadership
Your project
The Bureau of Poetic Leadership
Confidential executive speechwriting · Manifestos · Keynotes & performances
I help leaders find the right words to share their vision, mobilise their people and open a desirable, sustainable future.
Welcome to The Bureau of Poetic Leadership
The Bureau connects strategy with the power of words, imagination and emotion to create the spark between wonder and engagement.
A foundational speech, a collective manifesto or a bespoke stage intervention: each creation charts a course, unites people and sets the future in motion.
When should you call the Bureau?
Foundational speeches, Poetic Advisory and confidential speechwriting to clarify your vision, find the right words and prepare a voice you can fully embody.
Words that build trust, chart the course and turn the future into a story. Entrust your speech ↗Manifestos, future narratives and the CAP experience to turn strategic ambition into a shared language and make people co-authors of the future.
A shared story in which everyone understands the direction and their contribution. Write your shared horizon ↗Keynotes, performances and poetic syntheses to open, shape or close an event with words created specifically for the occasion.
Collective emotion, a spark of insight and a lasting trace. Create your defining moment ↗Why poetic art in business?
Poetic practices do not require a love of poetry. They are practical tools for writing, storytelling and imagination that make a vision tangible, memorable and mobilising — so people want to understand, believe and act.
The Triple A signature
ArtA form that captures attention and awakens imagination.
AuthenticityTrue words that move people, build connection and reveal what matters.
ActionA shared vision that gives everyone a reason to move forward.
Our ambition: find the right words, help everyone find their place and create those moments of grace when wonder becomes engagement.
Through writing, manifestos, narratives and collective experiences, poetic art turns intention into shared momentum — serving people, the organisation and lasting prosperity.
01
Give words to defining transitions.
02
Create the spark that opens imagination.
03
Turn intention into collective momentum.
“The greatest constructionsare built by the strength of our arms.But the most beautiful epics are bornfrom a dream and a voice.”
One founding concept. Three experiences.
The Bureau’s founding concept
A vision of leadership · Not a keynoteBring imagination, sensitivity and the power of words into the heart of strategy.
The Chief Poetic Officer is a new role at the crossroads of leadership, storytelling and collective intelligence. It helps leaders reveal a sensitive vision, give it memorable words and turn it into shared momentum.
Numbers set objectives.
Words create collectives.
For leaders, teams or the whole organisation
Three bookable formats, three audiences and three distinct transformations.
Keynote · Coaching · Journey
Find your voice. Reveal your aura. Inspire people to act.
An experience blending poetic leadership, public speaking and personal alignment to reveal your singularity and restore the power of words to create meaning, connection and momentum.
“When you awaken your leader’s soul,
it will no longer let you sleep.”
Inspirational keynote
How leaders provide collective direction, re-enchant their organisations and co-write a desirable future.
In a world that knows how to do everything,
the true advantage will be knowing how to inspire desire.
The signature collective experience
Make everyone a co-author of the shared direction.
A collective immersion open to the whole organisation, designed to create common ground, share a desirable horizon and elevate everyone’s leadership. Each participant reveals their distinctive contribution, finds their words and becomes part of the living manifesto for a shared future.
What remains: words owned by the teams, a vision they can feel and commitment born from within.
Bring the CAP experience to your collective ↘
Words in motion
Bespoke words for the stage that capture attention, spark meaningful insight, unite people around purpose and leave a lasting trace — in English or French.
A bespoke poetic speech to set the tone, raise attention and open the field of possibilities.
A memorable finale that gathers emotions and projects the audience forward.
A poetic summary written from the conversations to reveal the essence of the shared moment.
The stage reveals a voice. Behind it, the same expertise supports leaders privately through their defining moments.
Resonance
From iconic houses to public institutions, from transition stages to executive circles.
And also: VivaTech · ProDurable · Crédit Agricole · WE DEMAIN · Dialogues en Humanité · Learning Planet Institute · Assemblée Citoyenne des Imaginaires · Institut des Futurs Souhaitables · SNCF · IntFem · UNESCO · Université de la Terre · Schumacher College · IFCAM · EDF · L’Optimisme · ESCP · MBA HEC · Utopies · Leaders League · Métamorphoses
The Bureau’s foundational book
The Bureau’s foundational book
120 punchlines for leaders and dreamers — with practices that set words in motion.
Both a personal compass and a book to experience collectively, CAP captures the essence of poetic leadership: finding words that illuminate, awakening imagination, and making everyone a co-author of the future.
To open reflection, illuminate a decision or begin a defining conversation.
To experience as a team, creating connection, freeing imagination and revealing a shared vision.
To transform collective voices into a clear, sensitive and mobilising narrative.
The voice behind the Bureau
Chief Poetic Officer, executive speechwriter, author and international keynote speaker.
A former Microsoft manager, ESCP graduate and contributor to Les Echos, Vincent Avanzi created poetic leadership to connect strategy with sensitivity, vision with words, and words with action.
A pioneer of poetry in business for more than ten years, he founded Les Poétiseurs, a collective of 40 corporate poets working to re-enchant organisations and open more human, living and desirable futures.
in Follow Vincent on LinkedIn ↗What leaders say
“He helped me articulate my deep truth and challenged me to step out of my comfort zone to share it with the world for impact.”Virginie Helias
Chief Sustainability Officer · P&G
“Listening, emotional and collective intelligence, with the ability to capture and elevate the spirit of the conversations.”Xavier Froissart
HR Director · France Télévisions
A few words can change a trajectory.Vincent Avanzi
That is why I write.
A conversation can open a future
Describe your challenge in a few lines. Vincent will reply personally and recommend the most relevant format during a first confidential conversation.
One minute is enough to share the essentials.
The Bureau’s founding book